Quote:
Originally Posted by Chula Vista
I guess being a successful businessman vs. knowing how to successfully run businesses is more on point.
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Bingo. Well, half bingo. Not all business is created equal, and branding is a business of its own. So successfully branding yourself (note that this is not the same as positively branding yourself; think Kim Kardashian - getting people to talk about how much they hate you can be 90% of your brand awareness that you can use to leverage advertisers) is essentially successfully running a business, even if you are not successful with various business ventures over a few decades.