Quote:
Originally Posted by Janszoon
They are two different things. Some businesses may be plumbing businesses, but that doesn't mean business and plumbing are the same thing.
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Nope. Plumbing is the service being provided, but without the business infrastructure around it then its just a hobby. Branding and business are so deeply intertwined with one another that even at the community level a business's success or failure almost always depends on branding / awareness.