I'd call it rock produced roughly between the years of 65-76. After the initial rock and roll period (Elvis, Chuck Berry, Little Richard, Fats Domino, early Beatles/Beach Boys et al) and before punk and new wave emerged and influenced everything starting in the late 70's. Recent acts who take on a 60's/70's revival sound, like Britpop bands like Oasis and Blur for instance, could also be called classic rock, IMO. You might exclude particularly experimental or avant garde stuff from the classic rock label too. For instance I've always thought people referring to The Velvet Underground or early Freak Out! era Frank Zappa as classic rock was weird since they sound so much different from what is generally considered classic rock.
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