My gut says marketing ploy coupled with DOOM just trolling his fans. I'm not that bummed anyways, most of the material was just kind of meh, although I did like one of the more recent tracks he released under his Viktor Vaughn persona.
Apparently these tracks weren't quite as "unreleased" as people had thought, with lyrics existing in various places online before the tracks were uploaded to the adult swim website. That being said, there was also supposed to be a clue hidden in the website's source code for an upcoming song that was called "It's All a Lie (ft. Jason Marco)". Given that the senior vice president of Adult Swim is called Jason DeMarco, it could be something to suggest that this was just DOOM trolling everyone, like when he sometimes sends impersonators to do his live performances.
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