Physical media did float bands but it was still a derivative of commercialization of the music industry that labels had built, so it's exposed to the same kind of threats and competition. Touring was the new name of the game (Boy Harsher is a success story of this, they toured like crazy), but with covid I'm not sure how that's going to go. Not sure what the next key will be but it seems like networking and prerelease marketing is still getting a lot of artists off of the ground like black midi. I've seen an uptick in limited releases, raffles, and other merchandising, maybe that type of release will lead to some kind of return to physical media appreciation.
It'd be nice if there wasn't a specific thing that you had to do to make a longstanding band or whatever since recorded music favours some bands as opposed to live music and vice versa. A UBI type deal would create an artistic explosion like we've never seen before imo.
__________________
Studies show that when a given norm is changed in the face of the unchanging, the remaining contradictions will parallel the truth.
|