In my opinion, all of the polled artists/bands have had a huge impact on rock, but I think influence on music and society in general is also a major factor, depending on how you read into the poll prompt. The Beatles were one of the earlier bands listed and their popularity and variety of music sparked interest across the globe. School kids started trying to start their own bands and my grandmother was among them. She said that she and her friends even had Beatles' wigs. Beatlemania was crazy among kids back then. I'm not as crazy about them as they were, but they have so many great and well-known hits that it's hard to ignore, even if the music doesn't connect or strike a chord with you personally.
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