I know it sounds like a generalization but I think "what is cool" has a big influence on the music and culture people associate themselves with. It's just not cool to like something your grandad probably loves and it's much more cool to write off everything from previous generations because it's not part of your generation.
Trash magazines like Alternate Press pretty much endorse this point of view, that it's hip to reject things because of the era they were made and the "square" people they appeal to.
I'm sure in the 60s youngsters felt the same way about what their parents liked and what not and that it's a common youth thing. But I think we're at a stage in civilization where it shouldn't be so hard to rate something based on the actual quality of it and not the closedminded preconceptions you have about it. But most young people are stupid so what can ya do?
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