None of those artists were a family of skateboarding teenagers. None of those artists got famous from self-promotion through the internet.
You act like catchphrases aren't an important part of hip hop. I'd say OFWGKTA has plenty of gimmicks, the use of the word "swag" not really being one of them.
Those artists aren't as fun or easy for susceptible teenagers glued to mtv to get into.
I wouldn't classify OFWGKTA, or at least tyler, as horrocore yet, let him release one album first.
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