I put more emphasis on lyrics/flow than producing but I don't disregard it at all. It's still music afterall. Producing may not have any influence on their lyrical skills, but it definitely has an effect on how good of an overall artist they are, in my opinion. Otherwise, you're just talking about how good of a poet they are.
"now anyone can make a beat from their basement"
Anyone can write lyrics in their basement too. Not everyone can write good lyrics though, just like not everyone can make good beats.
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