I'd say that you basically need to just find a group of people who are into your music, play for those people, treat them good, and let word of mouth do its work. Before you know it, if you're any good, people will be flocking to your local shows. You can branch out to bigger cities that are close enough for your loyal fanbase to travel to see, and as long as you have those people going to see you, those clubs will likely continue to book you because you're getting a pretty good draw, and other people in the bigger cities will come to see you.
It's really all up to chance, but building a small but loyal following and letting that spread like herpes seems to be your best bet without dropping some really serious coin.
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It's a hand-me-down, the thoughts are broken
Perhaps they're better left unsung
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