The Vaselines are a good example of a pop group that aren't "popular". Check them out. I disagree with the idea that pop is "whatever is popular". To me that's a really shallow undersigning of just what it is.
Of course, if we're talking Western Popular Music (not to be confused with Pop as a genre) then Popular music isn't simple at all, as it umbrellas over jazz, metal, and a lot of ther very technical genres.
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