I mainly interpret, image/gimmick, (as "manufactured/untalented artist & music") as one example, Teen Idols, from Lief Garret, Shaun Cassidy, Keith Partridge, Hanson, Michael Jackson..so on. Although, a few do actually have singles that I do like, for example, Silverchair & Debbie Gibson, and Jackson. There's not really very many artist mentioned above that actually do produce good music. But there's one that comes along every now & then with a decent single (Pop music).
I for example do not consider image, if I'm considering or rating the music of a band like KISS?--Kiss is Icon because of writing & having actual good rock music that was revolutionary for its time. Personally not concerned with image or status of an artist. All personal rated emphasis is on the music itself.
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