I do frequently read Pitchfork, but I always keep in mind that they cater primarily to elitist hipsters (and impressionable entry-level hipsters, for that matter), and I view being outside of their audience and spectating their power to alter people's music tastes as kind of an in-joke.
That being said, I've made a habit of paying attention to Pitchfork when they review punk or metal albums (real punk, not that Jay Reatard/Wavves lo-fi shit), because as far as those go, Pitchfork writers do usually have a good sense of what has artistic merit. I also read Pitchfork for their news, tour updates, and interviews.
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