It's Tennessee bourbon, not a whiskey (despite the label). And considering the huge price gulf (around $22 for a bottle of JD, $45-55 for a decent single malt Scotch), it's actually rather good. Not to mention it's one of the only bourbons that mixes well, and certainly much better than traditional whiskies like Glenfiddich or Jameson.
Bourbon is indeed an acquired taste, but no more so than any other liquor.
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