In digital design and typography we're in the process of designing a logo for a garden project that my college is putting in. They intend on teaching classes about food production and such. They're going to hammer home the idea of sustainability and all natural growing practices. By that they mean no preservatives, no weed killers, etc. The guy who took a look at all of the ones we did had NO concept of logo design. I didn't expect him to, but goddamn. His favorite one was some horribly outdated looking rendition of a tree, and instead of a trunk, it was a person. He looked at mine, which is a pencil with corn leaves growing off of it (food + education), and said that if it was standalone you wouldn't know what it was for. Yes, because a tree with a person beneath it screams food education and everything they stand for. Before I left class I looked back and saw her put an academic cap on the person's head, and a heart in the middle of their chest. Why? Because she is a shit designer. I also intend on putting my logo inside of a simple diamond, because my college's logo is in the shape of a diamond. I will combine food, education, and my college's logo into one. I bet he'll pick some logo with a flower in it and a hand holding a sun, with the title of the project set in Comic Sans.
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Your eyes were never yet let in to see the majesty and riches of the mind, but dwell in darkness; for your God is blind.
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