Traditions do not appear out of thin air, they reflect certain natural tendencies in people's minds, and totally discarding traditional forms in favour of something previously unheard before is much like somebody discarding the traditional way of walking down the street in favour of, say, crawling on all fours - just because this makes him different from the regular "sheep herd".
They could take traditional forms and imbue them with new content, as well as pour old content into new forms.
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