Honestly, the British invasion did a lot for moving blues into psychedelic. The Beatles, The Who, The Yardbirds, Cream, The Rolling Stones(in their early years), etc. were all good bands, and did impact the mainstream significantly.
The pro is that they supported a youth music, and could be said came from being true lovers of rock n' roll, and the blues.
The con is they were, are, and forever will be ridiculously overhyped. Not that they were bad bands, per se. But their grasp on the media swelled up to the point to where it overshadowed whatever else was going on in music. Effectively killing the mainstream appeal of other genres who deserve equal praise.
So, it was a decent era of musicians, vastly overrated, that created a groundwork for rock importing from the UK, but in the long term created a ridiculously biased rock media(I mean with magazines named 'The Rolling Stone') that ignored all interest in competing movements/genres.
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Terence Hill, as recently confirmed during an interview to an Italian TV talk-show, was offered the role but rejected it because he considered it "too violent". Dustin Hoffman and John Travolta declined the role for the same reason. When Al Pacino was considered for the role of John Rambo, he turned it down when his request that Rambo be more of a madman was rejected.
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Al Pacino = God
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