Quote:
Originally Posted by s_k
A lot of people forget that Coldplay (perhals not on purpose) started a big rush of top 40 alternative-like music in this century.
I'm not saying that's a good thing, but they definitely did something for music back then.
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it already started with Nirvana and Jane's Addiction back in the early 90s - Coldplay just made alternative music "consumable"....
Quote:
Originally Posted by Spetterist
I was hoping to be able to compare the fan's perceived brand personality of coldplay to the musiclovers perceived brandpersonality of coldplay. But it seems that non-fan musiclovers disagree with every sentence whereas fans agree with everything. So that IS a result but not something one could do much with...
And yes you have, in fact that is why i decided to write about something else. A couple of things actually.
First I think I might zoom in on the negative effect that being a 'brand' can have on people/bands which is something i didn't think of. and it could be interesting if this negative effect exists only for people because i cant think of anyone hating coca cola because its a brand!
Second I think I am going to look at the difference in opinion about coldplay in media and on fora like this where self-proclamed musicfreaks come together (and possibly other groups). For example, in popular media a lot of people who know stuff about music (I can't think of the proper word) are quite positive about Coldplay BUT here, a whole different image (or brandpersonality if you will) exists. So maybe there is already some literature about this or maybe not, anyway I'm going to look into this  |
if you want to examine a group as a "brand" - i'd suggest something more established like The Rolling Stones
another thing also - i agree with some of the comments here that your questionnaire is too "vague"
some of the questions are rather pointless and purposeless as well - e.g.
"19. I think Coldplay is masculine and outdoorsy.
20. I think Coldplay is rugged and tough."
i dunno how the above could relate to their music
Quote:
Originally Posted by Mighty Salami
Don't worry, he's from Lancashire. He'll say things like that.  |
"10,000 black holes in Lancashire"?