I don't know how important they are in promoting music nowadays, but like for other people here they aren't of great importance for me personally. The music is the main thing, the video is more like an added extra. Just like with a film on a DVD were the extras are not the main thing it's the same with this I think. People will judge a song on the music and not the video. But with the internet videos are probably more accessible to people than ever before, site like youtube make things widely available to a general audience. So this may have increased people's interest in video (but it's as much live performance as PVs?). People will generally look at videos for music they already like though.
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non-cliquey member of every music forum I participate on
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