It's probably the start of what happened to PC games in the middle of the last decade, a shift to straight digital distribution. Publishers did nothing but bitch and moan about how "used game sales where destroying the industry" and made controversial moves like making you buy a code to play the multiplayer in Dead Space 2 or buy new to play as Catwoman in Batman: Arkham City.
Still this is all just speculation, but the fact that Microsoft haven't spoken out against it does have me a little disquieted.
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