Quote:
Originally Posted by hip hop bunny hop
I don't understand why people pay top dollar for otherwise normal T-Shirts or Hoodies emblazoned with a logo of a particular brand. Is it a form of conspicuous consumption relevant only to a particular subculture?
So, ok, you like Carhartt; but what is the point of buying a sweatshirt that says, "Carhartt"? The entire point of Carhartt is the clothes are durable and utilitarian; yet, somehow, this seems to have been transformed into a prestige brand of such magnitude people will pay top dollar for a sweatshirt simply because it says... "Carhartt".
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Or maybe they're paying top dollar because they want something that's durable and won't have to be replaced in six months time. Besides that, there's only a handful of articles from Carhartt that seem to really go out of their way to advertise the brand, in most cases it's just that 1 1/2"x1 1/2" square that's off to the side of the clothing, or a little 1/2" strip of leather as in some of the newer articles. People would totally know I was wearing Carhartt if they saw in me this from afar.
Don't get me wrong, I agree with you to some regards about people overpaying for under performing clothing, but I'm a little bewildered why you'd use Carhartt as an example when I think it's probably one of the best quality brands on the market place. I even like how they're starting to expand out and be thought of as an "everyday" brand of clothing than just a working brand. It's not like we're ever going to see an Ed Hardy style shirt carrying the Carhartt brand name.