Originally Posted by Janszoon

Because this way I actually feel obligated to do the write-ups and the person who sent me the album has a stake in reading my little review. It also means the people making the recommendations will most likely put a little more thought into their choices. It's easy to just rattle off a couple album titles when someone asks for a recommendation, but if you have to actually make an effort to send it to the person you're probably going to consider what you send a bit more. I'm actually pretty surprised that you think this is so weird since this is far from being the first thread on MB to follow this type of format.