Hi, I''m new to this site but thought I'd give some input in addition to what's already been said on this post.
As well as being true/meaningful/insightful etc. with your lyrics, it can really help to throw in a few unique phrases to grab people's attention and keep them thinking. For example, saying "I love you" to somebody may be a very meaningful experience in everyday life but used within a song its generally going to be an unimaginative cliche. So you have to find another way to express these ideas, a new way which ideally uses words in a way which is rarely heard and which the listener or reader might appreciate you having brought to them.
Sorry I was just about to give examples, but I'm deing dragged off to lunch...
Later
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