Lyrics, musicianship and originality. If you stand out in a positive way, you are going to produce amazing music. RATM, Tool, Primus, Faith No More. All favorites, all alternative metal, but all so vastly different from one-another. They all have a sound I've never heard duplicated, maybe some bands have attempted, but failed.
This is why bands like Creed, Staind, Nickelback, etc. suck so much. They don't stand out, and sometimes you're not sure which one did which song, because its all the same crap.
If I wanted to hear Stone Temple Pilots, I'd listen to Stone Temple Pilots.
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