I was living in Nowhere, Maine when that song came out in 4th grade, and I remember being desperate for the one pop radio station in the state to play it (I think I only heard it on the radio two or three times). My friends and I all knew it from that top 40 station, and I bought the album.
To reply to the OP, I think its catchiness had something to do with its overall techno vibe: that style of music was largely unpopular (at least in the US) at the time. I think it kinda revived a forgotten 80s sound...er...kinda.
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