I think the disconnect here is between hip hop fans who favor sparse, minimalistic production a la RZA, Large Professor and elevated lyricism and those who prefer lush, grandiose beats that evolved from De La, Tribe, Pete Rock, etc. If you are more into "backpacker"/new school beats that combine complex sampling and experimental influences, then it's hard to see how Illmatic had a direct impact on your experience with hip hop, just as it would be if we were talking about a Big L or AZ album's beats. Styles that come from the South (Memphis, Houston, NOLA, Atlanta) or the Bay are both rich in a diverse range of sampling and are known for emphasis on the "feeling" you get when you listen to them. By this I mean rappers from these areas are much more aware of their image, their persona, and what they are projecting to their audience more than storytellers or "gangster" rappers.
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