Short-Term Corporate Profits vs. Long-Term Music Careers?
“Record companies don’t see themselves as record companies anymore. They see themselves as entertainment companies.”
Record companies are concerned with developing global personalities exploitable across multiple media: through recordings, videos, films, television, magazines, books and via advertising, product endorsement and sponsorship over a range of consumer merchandise. The quest is for entertainment icons whose sound and image can be inserted into the media and communication networks which are enveloping the globe.
A look at the inner dynamics of record companies reveals some all-to-common human frailties often resulting in artists feeling constrained in their careers.
What do you think?
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