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Old 02-15-2013, 12:35 PM   #1 (permalink)
MrADTV
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Join Date: Feb 2013
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Cool Short-Term Corporate Profits vs. Long-Term Music Careers?

“Record companies don’t see themselves as record companies anymore. They see themselves as entertainment companies.”

Record companies are concerned with developing global personalities exploitable across multiple media: through recordings, videos, films, television, magazines, books and via advertising, product endorsement and sponsorship over a range of consumer merchandise. The quest is for entertainment icons whose sound and image can be inserted into the media and communication networks which are enveloping the globe.

A look at the inner dynamics of record companies reveals some all-to-common human frailties often resulting in artists feeling constrained in their careers.

What do you think?
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