G.A. De Forest

You'll have to read my book, which explains in great detail, including quotes from the key people there at the time including the Beatles and George Martin, how the Beatles came to power via Epstein, Martin, Sir Lord Humptypoo chairman of EMI, and Capitol in the US who had their arms twisted by EMI to release Beatle material in America after several singles were rejected -- everything up to I Want to Hold Your Hand. Then when they were released by other labels they were rejected by the public -- until Capitol spent ten times the amount of promo money they'd ever spent on any other project, including the Beach Boys -- who were an instant hit and promoted themselves. The Beatles had written about 100 songs before they started recorded for Parlophone, "many of which were later recorded by them" as though they were new. How come Martin, Dick Rowe of Decca, the BBC, at first saw nothing in them worth recording? It was only after they were famous that all these songs became brilliant masterpieces. John Lennon was genuinely thick academically, with a very limited vocab, and got by on so-called clever wordplay. I could go on and on but it's all there in the book. There are priceless quotes from people like George Martin doing their best to say great things about the Beatles but it comes out: "I specialised in [writing] beginnings, ends and bridges -- the rest of the song was theirs."!!!!
But you can't be serious about the reaction of Motowners to the group itself -- they were talking about once they saw and heard the reaction to Beatlemania (flopping their hair around) they knew it was over because black artists couldn't improve on that "innovation." This has been said by Ben E. King in a rockumentary. The "Where do we go from here?" was said by Eric Clapton on hearing "I Get Around" because he knew no English band could equal the innovation.
Admittedly they did get innovative and interesting early on with 'Hold Me Tight', 'Don't Bother Me' and a few others, peaked around 'Ticket to Ride' and 'Help!' in my opinion. But the rubbish most of them put out as solos later proves to me they were greater than the sum of their parts.