I wouldn't consider the ad part of his "creative ethos" at all. It resembles something that some dreadful excuse of a comedian like Tyler Perry would make if he threw political correctness out of the window, not something that Tyler The Creator should put up alongside his other works as shining examples of his great vision. His music has actual depth, a sense of black comedy and wit, even if that wit manifests itself in stupid ways more often than I like. That ad was just a load of tactless trash that fails to engage or amuse the viewer and will do nothing but alienate Mountain Dew to the markets it hasn't broken through to.
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