It's a good idea and an intelligent solution to a serious problem. But it probably won't catch on - I hope I'm wrong but I think too many people are short-sighted and more concerned with having a so-called fashionable and trendy product than saving resources and the environment. They want the sort of product that, they believe, creates the bullsh*t illusion of a certain lifestyle; a product that supposedly defines who they are and all that other marketing nonsense that people fall for.
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