I've never really understood the watch thing. Buy a 20 grand car, it drives better than a 5 grand car. Buy a 20 grand hi-fi, it sounds better than a 5 grand hi-fi. And it's the same with many things, the more expensive the better it is. But watches... a $10 watch tells the time almost as well as a $1000 watch, okay it might be a few seconds out each year, but that's it.
I guess it's a bling thing.
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