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Originally Posted by galt54
You have a point. It is certainly possible that a lot of good pop music has been written in recent years - but that I am unaware of it because it has not become successfully mass-marketed.
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Why does it have to be successfully mass-marketed for you to be aware of it?
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Still - it would seem strange if the "few executives" who allegedly call the shots in the music industry nowadays neglected to market an equivalent of The Beatles, if such a band/artist existed today. For what would be in it for them(i.e. for the executives of the music industry) to pass up an opportunity to make loads of money?
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The way major record labels work for the most part is find artists who can make them a few quick bucks, delivering a few hits until their public appeal wanes, before discarding onto the heap of has-been pop stars that went before them. They then focus their money on another money-spinning artist and whole thing repeats itself. They're not interested in taking long-term risks.
Also, The Beatles in the early 60's were marketed in the same way as modern boybands are now. Girls ran screaming after them on the streets and all that lark. A far cry from the influential band they would become in their later years.