Are you talking volume loud? Because that's to do with better production technology available today. If you're talking louder musically, I think that's just because the market is craving heavier music, so bands like Testament is catering to them. Then again, there are just as many, if not more bands that don't use the loud approach but mix rock/metal with acoustic interludes and stuff like that.
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Studies show that when a given norm is changed in the face of the unchanging, the remaining contradictions will parallel the truth.
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