Purposely leaking songs to test the strength of songs as potential singles.
Releasing an entire album without telling anyone online or in general
Making appearances, performing at award shows, performing at events, etc.
Appearing in movies, sitcoms, television shows, etc
Doing an interview or documentary.
Leaking rare photos of a singer to the press so they can stay in the headlines
Creating made up stories about a singer to the press so they can stay in the headlines
Saying things like " I am a feminist" "I am a social activist" "I am a role model" "I am a politician" although you really aren't or do not believe in those things
Endorsing other brands such as food, perfumes, clothes, etc.
We can talk about this all night long because there are so many marketing tactics. All these things collectively impact a singers or artists career and record sells for the good or for the bad.
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