I look for skill, creativity, lyricism, style, and overall quality among other things. One or more of those things are usually present in the music I like, but I'm sure there're things that appeal to me that have none of them. Also if something is creative or lyrical or whatever, it's not an automatic selling point (though creativity usually does that for me).
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Studies show that when a given norm is changed in the face of the unchanging, the remaining contradictions will parallel the truth.
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