Macklemore said he wants to introduce his listeners to unfamiliar genres with his rap, so it's sort of the point for him to release material that sounds nothing like his other music.
Thrift Shop, and Same Love sound completely different from each other and I honestly did not recognize Same Love as a Macklemore song before I looked it up-and this is after playing Thrift Shop like a hundred times in the span of 1 month.
Regardless of wether you want to acknowledge it or not, Macklemore is still creating music exactly the same way he did before with the same methods.
Also, I can't help but notice your first post has the feel of a I-heard-such-and-such-before-he-was-popular-therefore-I-am-better-than-you-are kind of post.
Who cares, Macklemore is wildly successful because he's literally got the music people my age want to listen to, down to an exact science, and good for him.
That being said, I had no idea who he was before Thrift Shop.
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