it's in the occultism and the psychedelia that appeals to those who have touched 'the other side' and understands there's this other reality. Particularly their play with anything morphed or altered states of reality. Altering music and visuals, through glitch and fantasy always change stem character of the original and that really appeals to neuronauts or even those who like a little trippiness in their everyday world. I agree with how you feel, there's definitely 'presence' in their work and if you follow through the lineage of witch house or explore its off shoots, you'll fin d avery unified energy field. They are all communicating from a very real space, though unseen. Awesome cult!
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