Sgt. Pepper was so over the top and unexpected it has to be their best album. The press proclaimed the Beatles dead and out of creative ideas prior to them releasing Strawberry Fields and Penny Lane which in my opinion would have made the album untouchable if they had been included on it. Capitol wanted some new material so the two songs were released earlier then what the band wanted them to be and they made promotional movies to accompany them for their North American fans.
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