Music Banter - View Single Post - Why does the mainstream industry only want a select few to be popular?

~~Soulflower~~ · 07-29-2014, 08:44 AM

There are a ton of female as well as male singers/artists that have it. They have the looks, they have the charisma, they are good performers, songwriters, make creative music and so forth. However, we will probably never hear about them outside of their niche audiences or word of mouth.

Once upon a time the formula of a pop star was looks + catchy music+ marketable image+ flashy spetacle

and Tada!!!

You have yourself a popstar

but this formula seems to be null and void for this generation of pop stars (not that I liked that formula but just observation). It seems the decision on who becomes a super star in todays music era is based on the industry itself versus the old school formula and public opinion.

I guess my question is...why?

There are a ton of artists and performers that have the looks, are great performers and produce great music. They have the "it" factors so why aren't they superstars?

It appears the industry simply does not want to market them. There are artists that would and could be superstars if they had the marketing to reach more people. The industry just wants to market its select few for whatever reason

Once again...why?

I am so sick of the hypersexual pop stars that make generic pop music while other female pop stars make more creative music get less attention.

I am sick of the corny wannabe male pop stars that make imitation bland versions of previous music for past era's.

The mainstream industry could be so much bigger if they simply market other artists.

Why does the mainstream industry want the pop artists to have small competition? Why do they black ball those other artists for the sake of the established ones? Why doesn't the mainstream industry care about creativity like it once did?

I notice this is a rock orientated forum. Do you music listeners even care about the state of the music industry or popular music?

07-29-2014, 08:44 AM	#1 (permalink)
~~Soulflower~~ Account Disabled Join Date: Apr 2009 Posts: 2,304	Why does the mainstream industry only want a select few to be popular? There are a ton of female as well as male singers/artists that have it. They have the looks, they have the charisma, they are good performers, songwriters, make creative music and so forth. However, we will probably never hear about them outside of their niche audiences or word of mouth. Once upon a time the formula of a pop star was looks + catchy music+ marketable image+ flashy spetacle and Tada!!! You have yourself a popstar but this formula seems to be null and void for this generation of pop stars (not that I liked that formula but just observation). It seems the decision on who becomes a super star in todays music era is based on the industry itself versus the old school formula and public opinion. I guess my question is...why? There are a ton of artists and performers that have the looks, are great performers and produce great music. They have the "it" factors so why aren't they superstars? It appears the industry simply does not want to market them. There are artists that would and could be superstars if they had the marketing to reach more people. The industry just wants to market its select few for whatever reason Once again...why? I am so sick of the hypersexual pop stars that make generic pop music while other female pop stars make more creative music get less attention. I am sick of the corny wannabe male pop stars that make imitation bland versions of previous music for past era's. The mainstream industry could be so much bigger if they simply market other artists. Why does the mainstream industry want the pop artists to have small competition? Why do they black ball those other artists for the sake of the established ones? Why doesn't the mainstream industry care about creativity like it once did? I notice this is a rock orientated forum. Do you music listeners even care about the state of the music industry or popular music?