I like the concept of it, where fame seems to be a lot more accessible now, but almost all of the more popular YouTubers I've seen seem like they cater to a teenage audience and are pretty damn annoying. I can appreciate a lot of the sketch comedy I find, but so many seem to be "famous" for vlogging, which I really don't get. Same goes for gaming commentators I guess, although I actually like to watch those on occasion.
As for comparing YouTube celebrities to real celebrities, the first thing I think of is Norm Macdonald at the YouTube Awards. Go to around 45 seconds in:
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