Music Banter - View Single Post - Why does the mainstream industry only want a select few to be popular?
View Single Post
Old 09-20-2014, 07:23 PM   #162 (permalink)
Urban Hat€monger ?
The Sexual Intellectual
 
Urban Hat€monger ?'s Avatar
 
Join Date: Dec 2004
Location: Somewhere cooler than you
Posts: 18,605
Default

Quote:
Originally Posted by Soulflower View Post

It appears in today's industry, the industry only wants to market 5 pop stars and limit the competition for whatever reason.



You are right. Record companies are a business first. However, in previous decades there was more of a variety when it came to the pop acts. There was a diverse representation of different musical genres in the mainstream.There also was artistic merit behind it as well although image of course has always been a factor for pop music.
It's interesting but I covered why this is happening and you totally glossed over it without a word.
There are only 4 major labels, all owned by multinational conglomerates that have blanket coverage over the media because they own record companies, film studios, TV stations, radio stations, print media, websites.... the lot.
This wasn't the case 20/30 years ago where there were many more record companies who's core interest was putting out music rather than being a small arm of a bigger company. Also because of that it was also easier for smaller labels able to make a bigger impact, that's why you had more variety back then.

The only reason you had more variety was because there were more labels, not that they did much different back then, they were all looking for the most marketable artists.
__________________



Urb's RYM Stuff

Most people sell their soul to the devil, but the devil sells his soul to Nick Cave.
Urban Hat€monger ? is offline   Reply With Quote