Originally Posted by Soulflower

Adele did not start out making mainstream palatable music. She also did not have a superstar friendly image. She was a overweight woman that was fully clothed so sex was not her market. Her brand was the TOTAL OPPOSITE of what was being marketed by the industry which is why I said she was an exception.

I think it is absurd to argue Rolling in the Deep is a pop friendly song. The song is not something that you would commonly hear playing on the radio. There is nothing trendy or even catchy about the song. It covers a mature subject matter and is a bluesy/folk type of song. So how is it pop friendly?