Music Banter - View Single Post - Why does the mainstream industry only want a select few to be popular?

Urban Hat€monger ? · 09-20-2014, 10:53 PM

It was not selling by word of mouth at all, Most artists that record companies think will have mainstream appeal based in the UK they treat the exact same way, establish them in the UK & Europe with the first album and then move on to the US market for the 2nd album.

And that is exactly what they did with Adele and that's exactly what they did with Amy Winehouse too. And of course Amy Winehouse was popular then THAT'S WHY THEY SIGNED ADELE IN THE FIRST PLACE, to try and match her success.

If you really think that Adele's success was an accident and wasn't planned & managed in minute detail you must be incredibly naive. Of course they want you to think it's done by 'word of mouth' nobody is going to buy something they think is being forced onto them.

They did a similar thing with Lily Allen, tell everyone that she became well known because of social media and that it was the fans that got her a record deal but don't mention that she was signed before all this happened and that it was just one big publicity stunt to make her appeal to that audience, young people who use social media, the ones who would buy her records.

Adele was marketed at her target audience in the same way and it looks like you fell for it because you genuinely think it happened by accident.

09-20-2014, 10:53 PM	#177 (permalink)
Urban Hat€monger ? The Sexual Intellectual Join Date: Dec 2004 Location: Somewhere cooler than you Posts: 18,605	It was not selling by word of mouth at all, Most artists that record companies think will have mainstream appeal based in the UK they treat the exact same way, establish them in the UK & Europe with the first album and then move on to the US market for the 2nd album. And that is exactly what they did with Adele and that's exactly what they did with Amy Winehouse too. And of course Amy Winehouse was popular then THAT'S WHY THEY SIGNED ADELE IN THE FIRST PLACE, to try and match her success. If you really think that Adele's success was an accident and wasn't planned & managed in minute detail you must be incredibly naive. Of course they want you to think it's done by 'word of mouth' nobody is going to buy something they think is being forced onto them. They did a similar thing with Lily Allen, tell everyone that she became well known because of social media and that it was the fans that got her a record deal but don't mention that she was signed before all this happened and that it was just one big publicity stunt to make her appeal to that audience, young people who use social media, the ones who would buy her records. Adele was marketed at her target audience in the same way and it looks like you fell for it because you genuinely think it happened by accident. __________________ Urb's RYM Stuff Most people sell their soul to the devil, but the devil sells his soul to Nick Cave.