Quote:
Originally Posted by Urban Hat€monger ?
It was not selling by word of mouth at all, Most artists that record companies think will have mainstream appeal based in the UK they treat the exact same way, establish them in the UK & Europe with the first album and then move on to the US market for the 2nd album.
And that is exactly what they did with Adele and that's exactly what they did with Amy Winehouse too. And of course Amy Winehouse was popular then THAT'S WHY THEY SIGNED ADELE IN THE FIRST PLACE, to try and match her success.
If you really think that Adele's success was an accident and wasn't planned & managed in minute detail you must be incredibly naive. Of course they want you to think it's done by 'word of mouth' nobody is going to buy something they think is being forced onto them.
They did a similar thing with Lily Allen, tell everyone that she became well known because of social media and that it was the fans that got her a record deal but don't mention that she was signed before all this happened and that it was just one big publicity stunt to make her appeal to that audience, young people who use social media, the ones who would buy her records.
Adele was marketed at her target audience in the same way and it looks like you fell for it because you genuinely think it happened by accident.
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I did not fall for anything because I did not buy her album. I am just simply expressing my opinion from what I have heard for myself. I am not insisting that Adele's success was by
accident. I am just arguing that the industry at some point started to market her and she became successful by her music and not any other gimmicks regardless whether she was signed to match Amy's success or not.
My argument is if a singer like Adele can become successful surely other singers who make non traditional pop music and do not have traditional pop appear can become successful as well.
Adele's music is
very different from Amy Winehouses by the way.
I wouldn't call her success an "accident" but her album sells exceeded expectations and is rather unheard of in this market. Her album went diamond for crying out loud which is rather unrealistic in today's industry. I would say people actually brought the album because she was different from the other pop stars, could sing and people could relate to her music.
Her album still sells till this day so it was not just another gimmicky marketing ploy, people actually like her music.