Music Banter - View Single Post - Why does the mainstream industry only want a select few to be popular?
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Old 09-21-2014, 03:47 PM   #252 (permalink)
Soulflower
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Join Date: Apr 2009
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Quote:
Originally Posted by Gigantic Debaser View Post
Btw about the sexualization of the modern pop market:
I think this has a lot to do with the rise of YouTube and similar websites, which have become the main media through which music videos are viewed. The artists' official channels are monetized so that the money made from the music videos are calculated through number of views. Before sites like YouTube came into prominence an artist wouldn't make more money from having a lot of people watch their music video; it was merely a promotional tool. But with the monetization system, on the other hand, you bet a video with Nicki Minaj's butt in the thumbnail is going to get clicked on a lot merely because of that. Many people are also more likely to watch an overtly sexual video all the way to the end just on account of its sexiness, making the label the highest amount of money from each single view, so in these cases, the music no longer is the most important thing, since the main function of the music video isn't to promote the music that goes along with it. So in short, the noticable increase in sexualised music videos can also be tied in to a question of economics.
Excellent points!
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