Food for thought: I've gotten my cousin into a few non-mainstream bands that would never get radio time. She asks me to make cd's of these bands, but doesn't look into them or others like them herself, because she's technologically inept and not that into music. Me making a mix CD of random songs is fine for her because she doesn't think in terms of artists or albums she likes, she thinks in terms of songs.
For people who don't become obsessed with music like us here are, their listening doesn't extend much beyond what they hear on the radio and what other people show them. And yes, most of the radio music follows a specific formula that apparently suits such people just fine. So more similar music is made to appeal to that greater demographic, even though they don't necessarily love it, they're just cool with it. I think if bands not following the formula would get more airtime, they'd have just as many fans as those who do.
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