Originally Posted by Frownland

^Because they're looking for something fun and upbeat when they turn on the radio and social issues tend to be downers. You don't think that the music industry has done any research to come to this conclusion? With it being so massive I'd say that they have loads of evidence to support their actions from a profit-based perspective. Music can be a powerful tool, but so can social media. I think you're completely ignoring the fact that there are other facets for social issues to become known outside of music. I would say that social media is even more effective than popular music in this sense, because there are a lot of self-righteous *******s like myself who avoid the radio and participate in social media so it has a wider reach. That's not to mention that while people do take the words of their idols seriously, they also give a lot of heed to what their friends, family, and acquaintances say through social media.