That's a point many pick up - it's not worth the money. Well, for me the 7-8 hours it took me to get through season one was definitely worth the $. How many games out there cost 40$ and only offer a 6 hour long single player campaign and some crap excuse for a multiplayer ?
And that's only the length, another issue is quality - Wolf Among Us is, when taking only writing and atmosphere into account, a AAA game. The story is great, characters memorable and I really don't mind spending my hard earned money on titles like this