I'm gonna have to read this entry in a bit, as it's long as ****, but I just wanted to say...
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Graphic novels can be written specifically for that format, but often they have been previously published in a series and this series is then collected within the pages of what becomes a graphic novel. This is in fact what happened with Watchmen, along with Batman: The Dark Knight Returns and V for Vendetta: intrinsically just a way of appealing I guess to comics collectors and squeezing more money out of them, but it's how I came into contact with Watchmen, through my younger brother.
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That's the difference between a graphic novel and a trade paperback. A TPB is a collection of issues from an ongoing monthly title, whereas a graphic novel can be a collection, but the issues were still a self-contained story, not part of a larger series (
The Dark Knight Returns may have been Batman, but it still had nothing to do with the actual ongoing Batman monthly series).