When Sugarhill Gang's "Rapper's Delight" made waves on the radio statioms in NY all 14 minutes of it were played on air, however I feel like nowadays that pretty much happen on mainstream radio stations, I'd say 5 minutes is the max for your song to still get airplay. If you are stuck on wanting a longer song and feeling that cutting it down will damage your track just keep the original on your album and release a single edit to send to stations. I can't count how many Funk and Soul artists did this with their cuts bringing 8-12 minute long songs down to around 3 for their single editions.
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